Sunday, April 23, 2017

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Long Island Advertising Agencies: The Chatbots Pros And Cons To Know

By Rob Sutter


If you're unfamiliar with chatbots, you should know that they're basically programs that are meant to speak to visitors. For example, if you log onto a website that offers irrigation, it's possible that a chatbot will pop up in order to assist you at the onset. Any Long Island advertising agency will agree that while these systems are useful in many respects, they have their issues as well. Here are some pros and cons you should know.

PRO - They are quick to answer you. Chatbots are known for many qualities, but their response time may be the most obvious. Companies such as fishbat can tell you that they can respond to a number of questions related to products and services alike. Users are then granted responses that inform them as best as possible. This sense of immediacy cannot be ignored, not only by potential customers but Long Island advertising agencies as well.

CON - Their speech patterns might come across as unorthodox. While there are many speech patterns in the English language, chatbots have been criticized for coming across as overly robotic. This can take away from one's experience on a website. More often than should be the case, chatbots speak in ways that the majority of human beings are unfamiliar with. This is a shortcoming that deserves to be noted.

PRO - They are simple by design. In the digital age we live in today, simplicity is often sought after, whether in terms of web design or some other service entirely. This idea of simplicity applies to chatbots as well, seeing as how they're mostly built around text. While there might be a few additional features thrown into the mix, text is emphasized above all else. What this does is create an easier experience for every user, regardless of how tech-savvy they are.

CON - They aren't the same as true human experiences. Despite the usefulness that chatbots can offer, the truth is that they cannot compare to human experiences. When you're speaking to an actual person over the phone, for example, you receive the impression that your concerns are taken seriously. This feeling is likely to be lost if a business relies on chatbots alone. While these programs should be implemented, true human interaction shouldn't be overlooked by proxy.




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