Wednesday, October 2, 2013

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Operating Your Software Download Website Successfully Via Sound Strategy

By Benny Roye


Sometimes you may feel like nothing is going to work to get the traffic you need. If you're careful and conscious about how you go about online marketing you will bring in your audience directly. Improving the search engine optimization of you site will show visitors where your page is through the search engines.

Not every visitor on your site will have access to the latest and greatest technology, so ensure that your content is also easy to view for those with older technology or slow internet speeds. You want as many people as possible to be able to efficiently navigate your site.

With your reader's permission, get their e-mail addresses. Set up a double opt-in with them. Circulate a newsletter, once they have opted in. Don't make it too long, just make it short, simple, and funny so they will keep checking your download website.

Launch a review contest! Let your readers know that you're awarding a prize to a download website owner that writes the best review of your site. The links you'll get will provide you with good juice for search engines and new visitors. Just make sure the prize is worth is, or no one will be motivated to participate.

Reading to group will determine whether or not the piece of writing is convoluted with keywords or not. The expressions on the faces of those listening will prove to you whether or not the piece of writing is successful or not. Also, their reaction after you have finished the piece will be key to determining whether or not the piece of writing has been successful.

Just because your download website exists in the digital world, you can still market in the real world. Make business cards, talk to people, or put signs up around town. Traditional marketing methods can still apply when your business is web based.

Split testing is a great tool to use on your site when you are unsure of how certain elements work. It gives you an opportunity to try different scenarios and investigate the results. As an example, you could try two different sales page forms to see which form converts better for you.

Users want to be able to easily and quickly locate the information they want. A download website that requires lots of searching or makes it difficult to find things can be annoying. Do not be one of these. Users will appreciate a feature like a search engine since it makes things easier for them. This can be extremely beneficial to websites that are packed with content.




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