Thursday, July 17, 2014

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Internet Marketing Companies & Twitter's Purchase Of Snappytv

By Bob Oliver


Mashable posted an article about the acquisition of SnappyTV by social media mogul Twitter. SnappyTV is, to put it simply, a video service designed for the purposes of both sharing and editing. With this in mind, it's important to note that it can be even more effective if the right people put it to work. There is much more to discuss on the matter, though, and I am sure that Internet marketing companies across the board will be able to tell you more.

Founded in 2010, it's clear that SnappyTV is still a relatively young company but one has to wonder what Twitter saw in it to begin with. The article stated that Twitter bought SnappyTV for the purpose of boosting its own program by the name of Twitter Amplify, which will be utilized in order to help advertisers. Specifically, it can help them go beyond the realm of TV in order to further Twitter engagement. Internet marketing companies would be right for focusing on Twitter Amplify for this reason.

The focus on video by Twitter is understandable enough. After all, how many times have you been online and, just out of instinct, you find yourself going to YouTube in order to kill some time? This speaks volumes about the engagement that video content boasts and it is clear that Twitter recognizes this as well. With that said, this acquisition stands the chance of being one of the most profitable, not just for people who work in marketing but clients as well.

For example, firms along the lines of fishbat have their own video production branches, which are able to appeal to various brands. With this in mind, would it be possible for Internet marketing companies to make use out of Twitter Amplify now that it is backed by SnappyTV? It's not out of the question, seeing as how Twitter has made it a point to make Amplify easy for producers and companies across the board to implement. Only time will tell if the results will be up to snuff.

Is there potential to be had when it comes to Twitter and its purchase of SnappyTV? I believe this to be true, especially when it comes to the tremendous amount of video content that businesses will be able to make use out of. It's also important to note that since so many people are getting into video as a career path, a tool like Twitter Amplify can prove to be infinitely more useful. In time, I have to believe that the best results will be seen.




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