Sunday, February 22, 2015

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Fundamentals Of Runway Analysis And Shows

By Olivia Cross


Runway study is a method of evaluating and studying information of runway and how things are done in the show. There is presentation of a new clothing collection on moving bodies for an audience. The moving bodies are referred to as platform models. A new collection is produced by a designer, brand, company, or group of companies. Designers uses models whose role is to promote, display or advertise commercial products in runway analysis.

It has made models to be professionals in terms of their charisma and physical appearances especially their skins and also personality in the way they relate to different people from different location and different culture. When on the runway good music is put to facilitate easy walk and to make the event enjoyable. In the current structures of the world the industry is gender dominated unlike old decades.

Runway models are supposed to have 5.7 inch height for the female and 5.11 inch for male, weight also is a factor and they have to be outstanding in their appearances especially high cheekbones, well defined eyes and bee stung lips like. Being brave should be a great attribute due to struck the runway with a lot of strength and passion. The audience, models, photographers and designers makes a fashion show a success.

During the show, models have to constantly change clothes, makeup, walk, turn and stand in order to demonstrate the garments they are wearing. Clothes are the most advertised product since it conveys one aspect of an individual choice about how they represent themselves to the world.

The most successful models are booked by companies to advertise their product because they will get more attention from the target population hence they will end up buying and designers product. They also make their own cloth line or perfume or other products, they also launches their television shows and reality shows, some professional models appear to the most successful magazines. They also opens modeling agencies to inspire upcoming models.

These catwalk shows are different according to cultures. It encourages cultural diversity, as a result, models are identified in different forms which include supermodels who are recognized as high fashion models, plus size cat walkers represent the people who are plus sized. Fitness models usually advertise the way to shape up your body simply by exercising and visiting the gym. Health models basically advertise the way to eat proper food and good personnel hygiene.

Designers showcasing their products on the run way, it is a good method and way of advertising since some audience especially celebrity buys the outfit immediately they are on the spot once they like the outfit.

These shows are of both the male and female models. This has created jobs to the models and to designers who are entrepreneurs. Basically fashion platform is a source of empowerment to everyone interested in venturing to fashion industry.




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