Thursday, July 25, 2013

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Xbox 360, Playstation 3 And Nintendo Wii Battle For Hearts, Minds And Sales

By Richard Thompson


With the 2007 holiday season breathing down their necks the big three manufacturers of computer game consoles are preparing for a fight. They are fighting for the hearts and minds of those who play video games, and the champion will be figured out by annual sales varieties of their video game consoles. Microsoft, Sony, and Nintendo are doing battle for prominence of the computer game sector with their Xbox 360, PlayStation 3 and Nintendo Wii products, and the competition has never ever been fiercer than it is today.

At the end of August, 2007 it was Nintendo Wii that individuals were buying the most when they chose a computer game console. 404 thousand devices were bought compared with 272 thousand Xbox 360 devices and 131 thousand PlayStation 3 units. Wii has actually been offering more than the other 2 combined each month for the past 10 months according to the NDP Team, the leading company for offering information about the sales and trends of industries worldwide.

However Sony and Microsoft have strategies that are being revealed as I talk. They recognize that they have to actually be on their game this year if they are expecting to do well against Nintendo Wii during the holiday. Sony is anticipated to launch a less expensive version of PlayStation 3 and Microsoft has just recently launched a colorful Halo 3 version of Xbox 360 at a reduced cost.

Sales of the PlayStation 3 video game consoles have been modest at finest since its launch. This is due to a number of factors including a costly initial prices of 500 to 600 dollars per unit, and a lack of any video games that have actually accomplished cultural sensation condition like Halo 3 did with Xbox 360. Nintendo Wii has actually been outselling both of them mainly because of its inexpensive cost of 250 dollars, and the technically state-of-the-art Wii remote with the movement sensor attribute.

The PlayStation 3 console did pretty well in 2012 during the holiday season with 491 thousand computer game systems offered in December, 2006, according to the NDP Group data. About 1.4 million PlayStation 2 consoles were likewise sold throughout that same month, which shows how preferred its predecessor was prior to its release. Sales of both PlayStation 2 and PlayStation 3 began to decrease soon after that though, with just 82 thousand PlayStation 3 devices sold during April of 2007 and just 194 thousand PlayStation 2 devices sold. Nevertheless, the number of sales has actually increased in current months with 139 thousand PlayStation 3 systems offered in July of 2007 and 131 thousand offered in August, and 279 thousand and 202 thousand for PlayStation 2 throughout those months.

Sony is anticipated to introduce a 399 dollar 40GB PlayStation 3 video game console around November 16 according to insiders of the computer game industry. This move by Sony, which is in feedback to the lower priced variation of Xbox 360 that was just recently launched by Microsoft will be just in time for the holiday.

There has actually been much speculation recently about whether or not Sony will be releasing their lesser priced PlayStation 3, but real evidence was just recently provided for this concept when they filed for a system model number with the FCC.

Sony is wanting to return in the race against Microsoft and their Xbox 360 computer game console which just recently released a Halo 3 version imitated their popular video game of the exact same name. Nintendo Wii is still out in front of these two product and services and running strong as we going into the 2007 holiday season.

Nintendo Wii has been far ahead in sales over Xbox 360 and PlayStation 3 because its launch last year at this time. In December of 2006 there were 604 thousand of these computer game consoles bought. 436 thousand were then purchased in January, 2007. Sales are still going strong lately with 425 thousand offered in July and 404 thousand in August.

One of the reasons that Nintendo Wii is offering a lot more video game systems than Xbox 360 and PlayStation 3 is since it is preferred in nations other than the United States such as Japan. Xbox 360 and PlayStation 3 sales are not great in Japan. Nintendo Wii is much cheaper, and the cost difference can be a very important element for the average hard working resident.

As the 2007 holiday season approaches there is a fight brewing over who will rule the video game market. While Nintendo Wii has been victorious since its launch virtually a year ago offering more than the various other 2 competitors integrated every month, it is about to experience a revitalized competitors.

Microsoft and Sony have regrouped and they are both back in the battle with new versions of Xbox 360 and PlayStation 3. Without any new product and services to offer, it will be interesting to see if Nintendo Wii will have the ability to remain on top of sales for video game systems this holiday season. Microsoft and Sony are going into the season with newer, less expensive and revitalized variations of their video game systems. The majority of significantly, they are both companies that have been known to accomplish and even surpass the business objectives that they set out to accomplish, and they must never be undervalued.




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